whsca logo

This is the logo design for the West Howe Sound Community Association, a volunteer board to which I belong. I wanted to include some of the natural elements of our diverse region, so the triangle represents Mt Elphinstone, which rises out of Howe Sound behind us, and the superimposed tree represents this largely forested area. I love the font (Fox & Cat) because the W looks like an upside down mountain range. I couldn’t work in the two islands that are included in Area F but Mark, one of our directors, saw so much more in the design: “The open ends around WHSCA have a spacious feel like there is room for all – like community. The line intersections remind me of stream/drainage patterns on Mt Elphinstone and the waves behind the ferry. The horizontal lines seem almost like a vista looking across the water to the islands, to the mountains”.

I don’t have any graphic design training or specific skills, but I have learned how to make do with what I know. This project had me trying different things, but in the end I discovered that an old-fashioned hand-drawn and inked outline was my best bet. Then I found the font I wanted and downloaded it, and used Photoshop to add the text and colour, and create the monochrome and inverted versions.

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